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2024–2027

Strategic Plan

The club’s full three-year plan for good programs, good people and good places.

What we believe

Freestyle Whistler believes that no matter an athlete’s level, each participant should be able to train with their friends in a fun, inclusive, supportive environment. We are an athlete-centric organization that aspires to develop well-rounded skiers and foster a love of skiing that will last a lifetime.

Mission statement

Fun, safe and inclusive.

To provide fun, safe and inclusive freestyle ski programs to build strong character and master gravity-defying skills.

Vision

Athletic and human development.

A unique intersection of athletic and human development where all youth feel empowered to reach their potential.

Our values

The way we train, lead and belong.

  • Integrity
  • Discipline
  • Excellence
  • Diversity
  • Community
  • Fun
  • Confidence
  • Teamwork
  • Safe
01

Good programs

Program participation

  • Increase club membership annually by at least 5%.
  • Increase female membership ratio to 40%.
  • Increase participation of older kids—age 12 and up—in summer training by 10%.

Athlete development

  • Enhance athlete development and progression in the sport by building out athlete pathways and opportunities.
  • Develop well-rounded athletes through programs that foster personal development, confidence, safety and dedication.

Club development

  • Elevate Freestyle Whistler’s capacity to host best-in-class, sustainable regional, provincial and national ski competitions.

Partnerships

  • Enhance partnerships to build Freestyle Whistler club capacity.
02

Good people

Staff

  • Attract, retain and develop a team of consistently high-performing coaches.
  • Retain and support the Executive Director.

Parents, athletes & freestyle community

  • Increase engagement of parents, athletes and the freestyle community.

Board

  • Enhance Board governance and attract and retain qualified Board members to execute the strategic goals.

Volunteers

  • Increase volunteer participation and enhance the volunteer experience to support the work of the club and build capacity.
03

Good places

Gemini Freestyle Centre / National Training Centre

  • Improve and expand the National Training Centre.

Centre of Excellence

  • Complete construction of the Centre of Excellence and make it operational.